The world is continuously wondering...

"What is THE NEXT BIG THING?" Is it a new phone? A faster computer?
Or perhaps artificial intelligence and advanced robotics?

The Internet has been unable to deliver the powerful economic boost the world now needs. The Internet can be used to deliver emails, connect consumers with products, and even make phone calls, but it has not conquered what drives the global economy—the business-to-business (B2B) marketplace. The World Logistics Council (WLC) is implementing a tangible, global solution that digitally connects the global B2B marketplace—reenergizing the global economy—the same way the Internet has connected people around the world.


Economic growth is tepid, at best, in many parts of the world as the shadows of the Global Financial Crisis (GFC) linger. Our world needs a powerful economic boost and no matter how much it is needed, this boost has not been delivered through traditional measures including fiscal, monetary, and trade policies. The benefits from these policies have now been exhausted. Debt restructuring and financial engineering simply cannot supply the solution to address our current economic malaise; only strong, sustained economic growth can achieve it. The question remains: How can we trigger sustainable economic growth for all?

The truth is, to achieve sustainable economic growth, we can no longer ignore the powerful demographic trends that command a new economic order since such trends fall under the "Uncontrollable Challenges" category.

From an economic standpoint, the world is currently divided into 3 categories: High Income Countries (HIC), Mid Income Countries (MIC), and Low Income Countries (LIC). In 1987, the HIC constituted 22.3% of the world population. Today, that number has drastically decreased to 15%, and with a continued rate of decline, this percentage is estimated to reach 7.8% by 2041. In contrast, the MIC and LIC now comprise 45% and 40% of the world’s population, respectively, and are growing rapidly.

In the HIC, birth rates are low; the population is aging, yet salaries remain high. This is an efficient and productive community challenged with low market demand. Meanwhile in the MIC and LIC, birth rates are high, population is young and strong, but salaries are often 20% or less of those in the HIC. This is a very densely populated community challenged with low buying power.

The facts are clear, the HIC cannot clone people, and cannot open the borders wider. The strongest and the only option for them is to build the buying power of the MIC and LIC, thus creating a vast new market for their products and services. Meanwhile, the strongest and the only option for the MIC and LIC is to commit to business excellence to achieve efficient and transparent operations, thereby attracting national and international investments resulting in increased buying power.

The bottom line is that we must enlarge the global economic “pie” instead of competing on the same one that we have today. The first step has already begun; by expanding the G8 to the G20. This makes explicit the interdependence of our global economy. It makes clear that HIC, MIC, and LIC must connect in a smarter way to sustain economic growth for all.

The WLC's tangible, global solution, which enhances trade efficiency and security to digitally connect the global B2B marketplace, represents the required innovation for future economic prosperity.


The WLC's global solution is THE NEXT BIG THING since it impacts the lives of nearly 7 billion people by digitally connecting the global B2B marketplace. No matter how big the economic challenges may now seem, the high, mid, and low income countries still have enormous strengths waiting to be joined and energized. The WLC's tangible solution that joins these significant global demographic strengths will enlarge the global economic “pie” instead of nations competing on the same one that we have today.

The WLC passionately believes that global economic prosperity can only be achieved through a series of powerful global innovations, each matched to address the unique challenges of digitizing the global economy. Through the WLC's catalogue of innovations, the WLC has successfully transformed a technology solution into a global economic development program that will unleash a new era of 21st century trade efficiency and provide multiple economic growth roadmaps that address the needs of any region, country, or business; thus rebalancing the global economy. WLC's global program is recognized for defining the goals that meet the aspirations of most of the world’s citizens, developing the roadmap for taking us from the present condition towards the defined goals, providing the required tools to implement the roadmap, and fostering global consensus.



The Global Structural Formula (GSF) is of paramount importance in ensuring a sustainable global program being delivered and maintained efficiently by capable global organizations after being triggered by a nonprofit organization, all working in concert with government bodies. The GSF includes the participation of all forms of organizations, listed below, bridging the gap between the public and the private sector while capitalizing on each organization’s capabilities and jurisdictions. Thus, the GSF introduces an independent, global monitoring mechanism that offsets geopolitical and monopolistic concerns and that concurrently ensures a rapid, global deployment of the Digital Economy Platform; hence providing benefits to all participants.



The Multi-Dimensional Digital Economy Application System (MDDEAS™) is a web-based, worldwide-patented, open-access software technology platform offered to the real economy participants in the world’s global value chains on Software as a Service (SaaS) basis. The MDDEAS™ is free of use to all users in the real economy as long as they have Internet access. It can be accessed directly using an Internet portal or through ease of integration with their existing systems.

As participants conduct their trade activities, the MDDEAS™ accumulates rich, dynamic, continuously validated, and real-time data with Ultimate Data Quality (UDQ) with near certain veracity. UDQ de-risks the global value chains due to increased transparency, and empowers Digital Economy services such as commerce, finance, and insurance.

The main benefit of the MDDEAS™ ecosystem based on such UDQ is that it allows for the creation of the smart e-Commerce, e-Finance, e-Insurance, e-Logistics, and e-Grants matrices with unprecedented high conversion ratios of a user seeing a product or service online to its acquisition. Accordingly, the main functionalities of the MDDEAS™ include:

  • Managing global trade transactions shelf-to-shelf
  • Smart matching of buyers and sellers in the B2B marketplace to grow trade
  • Increasing ease of access to trade financing
  • Enhancing the availability of affordable insurance for trade transactions
  • Expediting funding for grant applications

The MDDEAS™ represents a quantum leap in global trade by delivering new levels of efficiency and cargo security to every participant in the shipment flow through the use of the following apps:

  • e-Logistics Suite (AxioLog): integrates and automates the horizontal logistics processes of trade across all of the 19 industry clusters within the global value chains
  • e-Commerce Suite (AxioMark): consists of an Online Advertising Platform, an e-Commerce Enablement App, a Customer Relationship Management App, and a Carbon Trading App
  • e-Finance Suite (AxioFin): consists of a Trade Finance Risk Mitigation App, a Financial Transactions Risk Mitigation App, and an Asset Recovery App for financial services firms
  • e-Insurance Suite (AxioIn): contains a Trade Insurance Risk Mitigation App, a Risk Accumulations Modeling App, and an Expedite Claims Processing App for the insurance services firms
  • e-Grants Suite (AxioGrant): enables Small & Medium Enterprises (SMEs) to apply for, obtain, and manage the grants provided by the WLC and its affiliates to maximize their trade efficiency based on what technology makes possible now and in the future


Over an 18-month period, the MDDEAS™ will be triggered through four Benchmark Trade Lanes (BTL) within the 4 regions of the world (Americas, Asia, Europe, Middle East & Africa) through the active involvement of governments, pan-regional organizations, industry associations, academia, and the world’s leading technology, finance, insurance, and commerce firms. Each Trade Lane will include sellers; buyers; carriers; logistics service providers; banks; ports; customs; insurance, finance, and commerce providers; and the public sector — everyone participating in the shipment process from shelf-to-shelf.

Based on the extensive benefits received, the Benchmark Trade Lane (BTL) participants will promote the use of the MDDEAS™ to their own extended supply chains and customers through a viral marketing effect. In fact, only 20 ocean carriers manage nearly 82% of international trade shipments. By focusing on integrating with the carriers and working closely with the WLCN Gateways, we estimate that the MDDEAS™ will penetrate 60% of the B2B marketplace by 2025. Above all, global coverage will be accelerated by the fact that the MDDEAS™ will be available to every end user in the world free of charge with guaranteed service availability.

Through the BTL Program, the WLC will:

  • Implement the MDDEAS™ digital tools and demonstrate the realized, comprehensive benefits that will re-energize global trade
  • Promote the MDDEAS™ solution as an imperative for the world
  • Advance the rapid global deployment through awareness campaigns involving all stakeholders at national and regional levels

The deployment of the MDDEAS™ through the regional BTLs will accelerate several economic development initiatives within each region. Please also refer to the regional economic road maps published with the League of Arab States & African UnionASEAN-BAC, and the Association of Development Finance Institutions for Asia/Pacific.

We presently have commitments from several G20 countries to lead the BTLs since they are highly motivated to implement their national Trade Efficiency Assessment recommendations, in order to reduce trade costs, increase trade, and create jobs, among other benefits.

The activities of the BTL deployments are organized as follows:

  1. Selection of the Deployment Lane
  2. Operations Excellence Assessment
  3. Education and Awareness
  4. Lane Deployment
  5. Showcase the Benchmarks

Read more



E-Hub of the World

The E-Hub of the World is a center of technology excellence whose unique organization structure ensures the strengths of public, academic, and private organizations are woven together to build, host, and enhance the MDDEAS™ to its fullest capability based on what technology makes possible today. This creative organizational structure is comprised of the E-Hub Core Triangle consisting of a world-renowned academic institution mainly to lead the innovation program, a global technology firm to pioneer development of the Digital Economy tools, and a visionary public institution to champion the adoption of the Digital Economy; all housed under one roof. This unique organizational structure allows the partners to consolidate their competencies in order to build the knowledge-intensive organization necessary to orchestrate the development and enhancement of the MDDEAS™.

Through the protection of the community of nations where it will be treated as an international facility, the E-Hub will provide the real economy participants worldwide with uninterrupted and continuous use of the MDDEAS™.

Plans for the establishment of the E-Hub are well advanced. To date, the WLC has received serious expressions of interest to host the E-Hub of the World from the states of Colorado and Indiana, as well as the state of Telangana in India.


Axioms of the 5Cs – the GDSS

There is a growing level of concern about data privacy and information security in the digital era. Since trade data is of national security importance and such information is the currency of the future, it must be securely exchanged. Accordingly, the WLC’s innovation—the “Axioms of the 5Cs” representing the Global Data Security Standard (GDSS)—provides the multilayered mechanism to safeguard the data privacy and information security of public and private organizations. The “Axioms of the 5Cs” are:

C.1 Consortium of Globally Balanced Ownership

C.2 Council of Worldwide Fiduciary Governance Board

C.3 Committee of Technology Governance Board Experts

C.4 Controlled Segregated Technology Development

C.5 Continuous and Comprehensive Audits


Global Market Consensus

The WLC has secured a global consensus from a technology, macro, and micro perspective towards empowering the Digital Economy:

  • Macro Perspective: WLC’s innovation successfully secured the policy adoption of the Digital Economy by the G20 Leaders.  More than 75% of the world’s citizens, represented by 150 governments through their pan-regional organizations and industry associations entrusted to develop tangible growth plans, have executed MOUs and published economic Road Maps, towards deploying the MDDEAS™ across the globe while ensuring this initiative offsets geopolitical and monopolistic concerns.
  • Micro Perspective: As a first step towards deploying the Digital Economy, diagnostic trade efficiency assessments have been completed in cooperation with more than 71 ministries, industry associations, NGOs/IGOs, academia, along with private sector experts in all G20 nations. To date, the results of the global study, including 1.2 million data points, have been staggering: 86% do not have an integrated system and nearly 90% want the WLC’s MDDEAS™ solution.
  • Technology Perspective: Twenty-six of the world’s leading technology firms, with annual revenues of more than USD 500 billion and 2.4 million experts servicing 60% of the world’s GDP, have executed strategic agreements with WLC as a first step to be selected under an equal opportunity process as “Gateways” to deploy the MDDEAS™ globally. These firms realize they cannot deploy such a solution alone and can more than double their EBIT (Earnings before Interest and Taxes) when deploying the MDDEAS™ globally.

Sustainable Business Model

The WLC makes its global solution available at no cost to end users through a unique business model that ensures the widespread adoption of the MDDEAS™ by all real economy participants within the global value chains. The WLC is a semi-government Revenue Sharing Organization (RSO) that oversees a network of private commerce, finance, insurance, and technology firms called the World Logistics Council Network (WLCN) hat work as Gateways to deploy the Digital Economy services of the MDDEAS™ worldwide. The e-Commerce, e-Finance and e-Insurance firms in the WLCN generate revenues projected to be USD 5.5 trillion in 2025. These revenues are shared with the WLC, the WLCN Technology Gateways, the Regional Councils and its technology arm, the World Logistics Council Development (WLCD).

The WLCD and the Technology Gateways utilize the digital services revenues received to build, maintain, continually enhance, and support the deployment of the MDDEAS™. By sharing revenue this way, access to the MDDEAS™ can be provided at zero cost to all end users including shippers, receivers, logistics service providers (LSP), ports, governments, international organizations, as well as small and medium-sized enterprises (SMEs).

To sum up, this sustainable business model described above allows users worldwide to realize significant business growth through operational excellence enabled by the MDDEAS™, free of cost to the end user. In addition, the revenue sharing model sustains the MDDEAS™ while providing significantly new services and large market opportunities to the commerce, finance, insurance, and technology firms that will deploy the MDDEAS™ globally, delivering what the world's trade participants demand.


World leaders from the G20 as well as pan-regional organizations, industry associations, academia, and the real economy participants at the ground level agree that WLC's empowered Digital Economy is a key priority to increase trade efficiency and to grow the global economy.

The WLC’s tangible solution will transform the future of e-Commerce, e-Finance, e-Insurance, e-Logistics, and e-Grants while providing significant benefits to all stakeholders. The WLC is the only organization to provide a global solution to resolve the world’s current economic challenges by delivering a USD 16 trillion Value Proposition by the year 2025.

In most business environments there is usually a solution provider and a solution adopter who depends on the former. What distinguishes WLC’s global solution, delivered through the MDDEAS®, is that it presents a universal Value Proposition that benefits all stakeholders in the global economy at the ownership, governance, deployment, and user levels. In other words, this is a solution for all of us, by all of us.

The Value Proposition delivered by the MDDEAS® provides "BENEFITS TO ALL" including:

  • Decreasing annual trade cost by USD 2.7 trillion
  • Lowering business operating cost up to 15%
  • Increasing global trade by USD 7.9 trillion
  • Providing a new USD 6 trillion service market opportunity
  • Generating a USD 1 trillion SME grant fund
  • Creating nearly 150 million global jobs
  • Enhancing cargo security
  • Improving food safety
  • Reducing carbon footprint
  • Speeding effective disaster relief response

The key elements of this extensive value proposition provided through the MDDEAS® will attract and motivate all of the real economy participants across HIC, MIC, and LIC to collaborate together towards rebalancing the global economy and providing economic prosperity for all. The deployment of the MDDEAS® is whole new paradigm shift in how industries, marketers, financiers, and insurers will do business. It will create in effect an entirely new USD 5.5 trillion e-Market for e-Commerce, e-Finance and e-Insurance. A global consensus from the public and private sectors has validated this enormous Value Proposition to meet the needs of buyers, sellers, and marketers. It will enrich the lives of the millions of users and propel the global economy into an entirely new level of growth and prosperity.





World Logistics Council (WLC)
Project manager for GCEL to coordinate all deployment activities to deliver the global Digital Economy
Status: An Irish, semi-government, revenue sharing organization with a corporate charter
Members: The founder and the four Regional Councils

Major Roles:

  • Commercialize, deploy and maintain the global Digital Economy Platform and ensure its availability to all at no cost to end users
  • Monitor the performance of the World Logistics Council Network
  • Serve as one of three co-chairs on GCEL’s Board
  • Lead Benchmark Trade Lane deployment

Regional Logistics Councils (4)
: Provide global governance to the WLC and spur deployment in the four regions of the world
Status: Regional semi-government organization with a corporate charter
Members: Owned and governed by organizations from major countries in each of the four world regions

Major Roles:

  • Own and provide governance to the WLC, representing the interests and concerns of their respective region in the ongoing operations of WLC
  • Monitor the performance of the WLCN within their region

World Logistics Council Development (WLCD)
Mission: Deploy and maintain the open access technology platform that powers the global Digital Economy
Status: A subsidiary of the WLC with a corporate charter

  • Owned by the WLC and collectively by the technology, public, and university partners of the Core Triangle
  • Governed by the WLC and Core Triangle members
  • Advised by the 12 Technology, 1 e-Commerce, 1 e-Finance, and 1 e-Insurance Gateways

Major Roles:

  • Build and maintain the Multi-Dimensional Digital Economy Application System (MDDEAS®)
  • Maintain Data Privacy and Information Security of the MDDEAS®
  • Undertake world-class R&D on the engine of the digital economy
  • Facilitate the participation of integrated technology service providers in the Digital Economy Platform


World Logistics Council Network (WLCN)
Deploy the MDDEAS® for trade to public and private users around the world
Status: Gateways which are prominent commerce, technology, financial, and insurance organizations from around the world
Members: Privately owned companies with their own corporate governance

Major Roles:

  • Deploy the MDDEAS® around the world
  • Serve on the Technology Governance Board to the WLCD
  • Technology Gateways deploy the MDDEAS® directly through the Internet or through interfaces to the existing systems
  • e-Financie Gateway (AxioFin) facilitates a vast array of financial services to users of the MDDEAS®
  • e-Insurance Gateway (AxioIn) facilitates insurance service to all firms in the B2B marketplace
  • e-Commerce Gateway (AxioMark) facilitates advertising & market exchange services

A U.S. based organization
Members: WLC and Strategic Partner
Major Role:

Generate revenue streams leveraging DEP including:

  • Attribute-based advertising and pricing
  • Conversion ads to procure goods and services
  • Information, data sales and other

A UK based organization
Members: WLC and Strategic Partner
Major Role:

Generate revenue streams leveraging DEP:

  • Bill Consolidation & Electronic Trade Payment
  • Inventory and Receivable Financing
  • Foreign Currency Exchange & Letters of Credit

A Hong Kong based organization
Members: WLC and Strategic Partner
Major Role:

Generate insurance revenue streams leveraging DEP:

  • Freight insurance premiums
  • Credit risk premiums
  • Reinsurance premiums



Captain Samuel Salloum Chairman and CEO, World Logistics Council
Co-Chairman, GCEL


YB Dato' Kamaruzzaman Bin Abu Kassim President, Asia Logistics Council
CEO, Johor Corporation



Y. B hg. Tan Sri Abd Rahman Mamat Chairman, Asia Logistics Council
Sec. Gen, Min. of Int. Trade & Industry, Malaysia


H.E. Dr. Surin Pitsuwan Secretary-General, ASEAN (2008-2012)
Minister of Foreign Affairs, Thailand


Mr. Yugi Prayanto Vice Chairman, Indonesia National Chamber of Commerce & Industry


H.E. Masahiko Horie Ambassador for Global Environmental Affairs, Japan
Former Ambassador of Japan to Malaysia


Mr. Xu Ningning Co-Chairman, China-ASEAN Business Association
Executive Secretary-General, China-ASEAN Business Council Chinese Secretariat


YB Tan Sri Rafidah Aziz Minister of Int. Trade & Industry, Malaysia
Asia Logistics Council Chairperson


Y. B hg. Tan Sri Dato' Muhammad Ali Bin Hashim CEO, Johor Corporation
Asia Logistics Council Chairperson


Mr. Pushpanathan Sundram Deputy Secretary-General, ASEAN Economic Community
Chairman, China-ASEAN Business Association


Dr. Makarim Wibisono Permanent Rep. to United Nations, Indonesia
President, United Nations Economic and Social Council
President, United Nations Conference on Trade and Development


Mr. Michael Johnson Member of Parliament, Australia
CEO, Kokoda Capital Group


Mr. Mark Grey CEO of Collective Health and Wellness



H.E. Dr. Mohammad Halaiqah Member of Parliament and Senate, Jordan
Deputy Prime Minister and Minister, Jordan


H.E. DR. Mohammad Amr Minister - Foreign Affairs, Egypt
Alternate Executive Director, World Bank


H.E. Nancy Bakir High Commissioner for Arab Civil Society, Arab League
Minister of Culture, Jordan


Eng. Omar Bahlaiwa Secretary General for Committee for International Trade
(2016 – Present)
Secretary-General of Council of Saudi Chambers of Commerce and Industry



Mr. Gregory Bird Deputy Secretary General, GCEL
Executive, Arthur Andersen & Co


Hon. John E. Jamian Head Maritime Administration
U.S. Department of Transportation


Mr. Richard E. Gabrys Vice Chairman, Deloitte



Rear Admiral Richard Cobbold Director, Royal United Services Institute
British Royal Navy


Rear Admiral Roberto Patruno Italian Navy - Coast Guard (Ret.)
IMO/UNEP Director, Regional Marine Pollution
Emergency Response Centre for the Mediterranean Sea


Mr. Victor Sedov Chairman of OPORA RUSSIA


Prof. Jay Mitra Professor of Business Enterprise & Innovation, Essex Business School


Dr. John Llewellyn Founding Partner at Llewellyn Consulting (United Kingdom)


Mr. Pietro Spirito President of the Port System of Central Tirrenian Sea (Italy)


Mr. Rainer Ptok Head of Foreign Relations Department at BVMW



World Logistics Council Limited

3rd Floor Kilmore House
Park Lane, Spencer Dock,
Dublin 1, Ireland
T. +12319302081


Americas Logistics Council

15170 N. Commerce Drive,
Dearborn, MI 48120,
United States of America
T. +1(313)324-6462


Europe Logistics Council

Avenue Du Port 86C
Box 204, 1000 Brussels
T. +12319302081


Asia Logistics Council

Level 43, Menara 3 Petronas,
Kuala Lumpur City Center (KLCC),
50088 Kuala Lumpur,
T: +603 2300 2692


Middle East & Africa Logistics Council

1st Floor, Sunset Gardens Building
Ibtihaj Kadoura Street
Ramlet el-Bayda, Beirut
T. +961 1 866 792



402 Rehoboth Ave,
Rehoboth Beach,
Delaware 19971,
United States of America
T. +12319302081



36/F, Tower Two
Times Square
1 Matheson Street,
Causeway Bay, Hong Kong
T. +12319302081


World Logistics Council Development

15170 N. Commerce Drive,
Dearborn, MI 48120,
United States of America
T. +1(313)324-6462



60 Neasden Lane
London NW10 2UW
United Kingdom
T. +12319302081